GCM 130 Lecture Notes - Lecture 9: Grid Systems Corporation, Golden Ratio, Typography
10 Aug 2019
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Document Summary
Golden ratio = 1. 618: also called the golden proportion/rectangle/mean. Perfect geometry : natural sense of correct composition. Grids: 1 pica = ~1/6 inch = 12 points, grid systems organize the work. It imperative to understand grid systems if you wish to pursue a career in graphic communications: aids in efficiency in layout and production, ensures consistency. It helps organizations deliver superior services and be more competitive: typography is critical in making printed communication welcoming and easy to grasp. Grid: classic design grids help ensure consistent structure in pages across books, consistency is vital for readers with visual disabilities as they serve as signposts to help identify content. Hierarchy: graphic and informational hierarchy is particularly important in complex pieces, explicit logical order benefits readers of varying abilities. Printing surface: to accommodate varying vision abilities, choose paper that minimizes glare, especially for text-heavy documents, consider paper with matte or an uncoated finish rather than glossy stock.
