GMS 522 Lecture Notes - Lecture 2: Arla Foods, Individualism, Social Stratification

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Carlyle Farrell

Document Summary

Marketing activity coordinated and integrated across multiple country markets is called: (a) international marketing (b) multi-domestic marketing (c) multinational marketing (d) global marketing. When a company develops separate marketing strategies for each target country it is referred to as: (a) international marketing (b) multi-domestic marketing (c) multinational marketing (d) global marketing. Culture is defined as an integrated system of learned behavior patterns that are distinguishing characteristics of the members of any given society. Culture includes everything that a group thinks, says, does, and makes its customs, language, material artifacts, and shared systems of attitudes and feelings. Culture is learned, shared, and transmitted from one generation to the next. Culture is primarily passed on by parents to their children but also by: social organizations, special-interest groups, the government, schools, the church. You learn how to be canadian, american, chinese, lebanese, Problems may arise when a person encultured in one culture has to adjust to a different culture, i. e. become acculturated.