GMS 522 Lecture Notes - Lecture 4: Fire People, Emerging Markets, Syriza

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Carlyle Farrell

Document Summary

Gms notes week 4: chapter 4 economic environment. Economic environment is uncontrollable variable for the global marketer. Dealing with variables such as: interest rates, inflation, exchange rates. These variables affect the demand for imported products and a country"s relative attractiveness for foreign investment. Population is an indicator of market potential, demand for imported products linked to population size. 7 billion people on the planet in 2011 (world bank), will be 9 billion by 2050 (un) note: bulk of world"s population lives in low and middle income countries, only 16% live in high income countries. China and india are the most populous countries with 1. 3 and 1. 2 billion people respectively. Combined, they represent almost 40% of the world"s population (world bank) represent 70% of asia"s population. Us has a population of 300 million 10 times that of canada. Represents purchasing power and is good indicator of market potential for most products.