GMS 522 Lecture Notes - Lecture 2: Deeper Understanding, Future Orientation, Foreign Worker
16 Oct 2016
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Document Summary
To be effective in a global market, global marketers must strive for global literacy. Detailed knowledge of the culture of the host country that allows the global manager to live and work effectively in the new environment ethnocentric orientation. Perspective that their culture is in some way superior to others. Not effective and will most likely not lead to success. Hofstede defined culture as the collective programming of the mind that distinguishes the members of one human group from another. Integrated system of learned behaviours patterns that are distinguishing characteristics of members of a given society. Encultured: each of us is subject to numerous influences that teach us the. Right way to behave from a cultural perspective. Acculturation is the process of adapting to a new culture. Common traits which cut across all cultures. Culture is generally regarded as being composed of eight elements. Time, space, material possession, friendship, patterns and business agreements.
