GMS 450 Lecture 1: GMS 450 Week 1

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 450
• Professor: Mohammad Nikoofal

Document Summary

Worldwide release of harry potter and the deathly hallows. In early 2007: upon the author finishing writing of the book, scholastics printers should arrange to many sure that the book would be ready by the release date. Timing was tricky for scholastic to ship copies simultaneously around the globe to minimize the risk of someone leaking the book"s ending. To save time, scholastic bypassed its warehousing: shipped directly from printers to big retailers like amazon. com, gps transponders were used to alert scholastic by email if the driver veered off the designated route. Close to 90% of sales of such special books occur in the first week. Think about the customizing and coordination of all operations and supply chain processes across multiple partners: printing, distribution, retailing. The goal: to ensure that the last book in the harry potter series reached the final customers no more than a few hours before july 21, 12:01 am (release deadline)