GMS 401 Lecture Notes - Lecture 4: Barista, Jan Carlzon, Starbucks

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 401
• Professor: Dror Hermel

Document Summary

Regal marine: global market, 3-dimensional cad system, reduced product development time, reduced problems with tooling, reduced problems in production, assembly line production, jit. From the global company profile, regal marine is the third-largest boat manufacturer in the world. An important reason for this success is an aggressive emphasis on new product development, sparked by changing consumer tastes, material changes, and marine engineering improvements. Regal introduces as many as six new boat models in one year. Computer-aided design (cad) contributes significantly to speedy development of new models while encountering relatively few problems. Boats are produced on an assembly line, with parts being delivered on a just-in-time basis. The product decision is defined as the selection, definition, and design of products. Product strategy options: differentiation, shouldice hospital, low cost, taco bell. The corporate strategies of differentiation, low cost, and rapid response first seen in chapter 2 directly impact the product decisions that firms make.