GMS 200 Lecture Notes - Lecture 3: Multinational Corporation, Culture Shock, Cultural Intelligence

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Reasons why businesses go global: profits, customers, suppliers, capital, labour. One of the most impressive stories of a us multinational in an emerging market is kfc in. Kfc is opening one new restaurant a day, with the intention of reaching 15,000 outlets. Why does apple outsource: workers are cheap, vast scale of overseas factors we well as flexibility, diligence and industrial skills of foreign workers have also outpaced their american counterparts. Eu: an alliance of european countries that promote mutual economic growth by removing trade barriers: canada and eu comprehensive. Kfc"s management impressively adapted its business model to better suit china recently and it"s in no danger of losing momentum. Fig 3. 1: common forms of international business from. Market entry to direct investment strategies with extensive international operations in more than one foreign country. Transitional corporation mnc operates worldwide on a borderless basis. Fig 3. 2: what should go right and what should go wrong in mnc host-country relationships.