GMS 200 Lecture 1: Ch1 Intro to Global Management

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Generate use of social media staying engaged with current customers develop greater awareness of company in the marketplace identifying and attracting new customers. Electronics (eg iphone) design work (usa) production of key components (toshiba, japan, infineon, germany, Samsung, sk) all parts are assembled aboard (foxcom, china) finished equipment is re exported to apple us. Robotics are being used as receptionists and nursing aids in japan. Competition in the global marketplace is becoming more intense. Difficult to gain and maintain market share. Businesses have to contend with environmental uncertainty. Business execs have to: revisit their business model regularly be nimble and quick know their customers very well and anticipate their demands focus on the thing they do best. Focus on flexibility and speed: information technology is definitely important but is it enough? talented workers are needed to drive innovation and support change. Talent management recruit and keep employees develop employee capabilities in accordance with business strategies.