GMS 200 Lecture Notes - Lecture 7: Ge Aviation, Ge Healthcare, Ge Capital

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

Swot, scenario planning and contingency planning, porter"s 5 forces model, bcg. Matrix (growth share matrix) heavily used in firms to create long-term plans. Cost of switching raw materials is high. Microsoft is supplied to schools, most computer manufacturers (95% before depend on microsoft because that was the only product there in the industry) Toshiba, hp and other computer manufactures share microsoft cause they compete with each other. Included suppliers of labour ( if the labour is extremely high then it impacts the company: the bargaining power of consumers: when customers are large and buy in bulk, they enjoy more power (i. e. Walmart because they get products from suppliers at. Low prices because they buy them in bulk and when consumer buys in large bulk they receive discounts and walmart does that by selling their products at discounts) Certain industries may not get impacted by suppliers because they will be substitutes.