GMS 200 Lecture 4: chapter 3

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Image: the world: a business view: gdp, profit, economy, most multinational companies are in us or uk. [gms- 200 chapter 3: in 2011 mcds and kfc are the two world"s largest chain of fast food restaurants, having, in china kfc was much more successful than mcds. One of the most impressive stories of a us multinational in an emerging market is in china: kfc is opening one new restaurant a day. The dominant logic behind kfcs growth in us: a limited menu, low prices, and emphasis on take out. Kfcs management impressively adapted its business model to better suit china recently and it"s in no danger of losing momentum. Kfc accumulated and competencies that now pose formidable barriers to competitors. In china, mcd"s sale is far behind kfc because it underestimated the need to adapt its offerings to local tastes.