GMS 200 Lecture Notes - Lecture 3: Global Sourcing, Protectionism, Insourcing

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GMS 200 Full Course Notes
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GMS 200 Full Course Notes
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Chapter 5 outline class 3: management and globalization, global management, why companies go global, how companies go global, global business environments, global businesses. Ethics challenges for global businesses: management and globalization. Management and globalization: market entry: market entry strategies. Involve the sale of goods or services to foreign markets but do not require expensive investments. Types of market entry strategies: global sourcing the purchase of materials or services from around the world for local use. Gms 200-081: exporting the selling of local products abroad to foreign countries (ex: ice wine) Importing the selling in domestic markets of products acquired abroad (ex: foods found in grocery stores) Licensing agreement the payment by a local firm for rights to make or sell its products. Franchising the payment of a fee to a foreign business for rights to locally operate using its name, branding, and methods. (ex: starbucks, mcdonalds, coco-cola, and etc)

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