GMS 200 Lecture Notes - Lecture 2: Six Thinking Hats, Customer Relationship Management, Delphi Method

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Omid Jadidi

Document Summary

Week 2 lecture chapter 13 information and decision making. Data is the raw facts and observation that needs to be processed. Information is data which is processed, organized, structured or presented in a given context to make it useful for decision making. Analytics: systematic gathering and processing of data to make informed decisions. Timely: information is available when needed, meet deadlines. High quality: information is accurate and reliable, can be used with confidence. Complete: information is complete and sufficient for task at hand, current/updated. Understandable: clear & easily understood by the user, free from unnecessary detail. Internal and external information needs of an organization. Secret information about an enemy (or potential enemy). For an organization, intelligence information is the information in the external environment. Managers use this intelligence information to deal with customers, competitors, suppliers and other stakeholders. If you want to be successful in the marketplace, you have to see and understand what is happening outside of your organization.