GEO 793 Lecture Notes - Balanced Scorecard
14 Nov 2012
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Document Summary
Kpi: metric tied to a target - benchmark: industry-based best practice. Balanced scorecard: measures performance on a set of marketing metrics aligned to a company"s long term. Forecast: projected performance/ result - proxy: reasonable estimate strategic objectives. Strategy is a planning tool which enables a company to link its financial budgets with its strategic goals by connecting: Customer demand-side metrics (ex: customer satisfaction) to owner supply-side metrics (ex: shareholder value)) Key internal processes (ex: product development) that drive demand and supply metrics.
