RTA 315 Lecture Notes - Lecture 8: Value Proposition, Fixed Cost
21 Mar 2020
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Document Summary
Building a business model: 9 key areas cover the 4 basic business areas, 1. Value propositions (vp: why your company not another solve a problem, satisfy a need, may be innovative or may represent added value, quantitative, price, speed, qualitative, design, customer experience, examples, newness, performance, customization, status, others, 3. Customer relationships (cr: strategies to acquire, and retain customer and to boost sales, types of customer relationships, personal assistance, dedicated personal assistance. Monday, march 9, 2020: self-service, automated services tailoring to customer pro le, communities online knowledge exchange & problem solving, co-creation, 5. On-going: types of revenue streams: examples, asset sale, usage fee, subscription fee, lending/renting/leasing, licensing, 6. Key resources (kr: the most important assets needed to make the business work, types: examples, physical, intellectual, human, financial. Cost structure (c$: the costs across all of the aspects of the business, cost-driven vs. value driven businesses, types of costs, examples, fixed costs, variable costs, economies of scale, economies of scope.
