FSN 223 Lecture Notes - Lecture 3: Slimane Of Morocco, Physical Attractiveness, Dior Homme
Document Summary
Culturally constructed normative female body: height 5 10, size 2, age 14-22, caucasian, able-bodied. The thinness of western beauty doesn"t represent 95% of people. Charles worth: models were workshop staff, picked them for good manners. Balenciaga: models were shorter, closer to physique of customers. Women focus energy on their bodies instead of on political and economic aspirations. (women will focus on something not attainable rather than allow them to grow) To create the distinction between luxury and mass brands. To create a gap between models and women fuel sales. Unreachable beauty is a reminder to make an effort but if you see something, and you can reach what you see, then you do not have to make an effort anymore -karl lagerfeld. Women increase purchases by 300% when they see a model who are their size. Designers say that it is too expensive to add extra fabric and embellishment.
