FSN 223 Lecture Notes - Lecture 3: Sample Size Determination, Cover Girl, Tokenism
18 Apr 2016
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Document Summary
The western beauty ideal (global beauty ideal) > culturally constructed normative female body. The thinness of western beauty ideal excludes 95% of women. The ideal body size is historically and culturally speci c e. g of designers who went away from this western norm. Charles worth -> models were his work staff. Balenziaga > picked shorter models, closer to customer physique. A feminist perspective: women focus energy on their bodies instead on political and economic aspirations. All time spent on trying to achieve this beauty standard. Women increase purchases by 300% when they see a model who are their size. The sample size -> prototype of each garment in a collection. Too expensive to make samples in larger sizes (although brands typically spend . Too used to make larger samples (samples are measures, cut and sewn, aren"t born out of thin air) Sample size conventions get locked in! (it becomes easier not to change)
