FSN 199 Lecture 4: The Eurocentric Fashion System, Department Stores, Environment of Fashion, Fashion Cycle, Fashion Theories
28 Nov 2018
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Document Summary
Increased desire for consumer goods: ready made clothes readily available, development of fashion magazines and papers. Department stores: period of new department stores, consumerism and respectable environments for ladies, new way of buying appealed to the middle class and new wage earners for respectable employment for men and women. Style: the character or distinctive appearance of a garment. Fashion: is a style accepted and used by the majority at any time. High fashion: a new style accepted by a limited number of fashion leaders who want to be first. Taste: prevailing opinion on what is and what is not appropriate at a specific time. Knockoffs: versions of the original but mass produced in less expensive fabrics. Adaptations: features of the original but not exact copies. Rise: fashion leaders purchase from traditional retailers in. Acceleration:fashion followers purchase from traditional retailers in moderate priced departments. Mass acceptance: fashion followers purchase from mass merchants.
