FSN 123 Lecture Notes - Umber, Mass Customization, Marc Jacobs
18 Apr 2013
School
Department
Course
Professor
Document Summary
Product development: the teaming of market and trend research, with the merchandising, design and technical processes that develop a final product. Line: not only encompasses the individual item of apparel or accessories but also the entire season"s production from that manufacturer; divided into groups of garments, linked by a common theme (colour, fabric) Each garment is known as a style number. Collection: describe an expensive line in the us/europe. Copying from designers is common; copied line-for-line in similar fabric, knockoffs; adapted in a cheaper fabric, anchors; reworked from another season differently. Designers work 3 seasonal lines at a time; monitor current, finishing next season"s, develop new line for following season. The link among design staff, production facilities and sales staff. Must consider practical business in mind budget, quality, labour, availability. Operations required to produce apparel, from buying fabric to selling and shipping garments. Producer who handles all phases of a garment"s production.
