ENT 526 Lecture Notes - Lecture 8: Kevin Plank, Under Armour, Armour And Company
23 Jul 2017
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Born on august 13th, 1972, kevin plank is the ceo and founder of under armour (fagone, 2016). Plank grew up in kensington, maryland and was raised by his father who was a real estate developer, and mother who served as kensington"s mayor for many years (fagone, 2016). Kevin plank possessed many strengths and weaknesses that shaped him to become the successful entrepreneur he is today. This consisted of multiple aspects of the 10 d"s which include determination, and dedication. Throughout the process of creating under armour, kevin plank faced many roadblocks which included disinterest by professional athletes and lack of personal funds, which put his potential venture in deep jeopardy (fagone, 2016). Nonetheless, plank remained dedicated and determined to create a successful product and company. Furthermore, kevin plank"s personal attributes and utilization of his environmental factors, contributed directly to his eventual success as an entrepreneur.
