ECN 104 Lecture Notes - Lecture 1: Opportunity Cost

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Economics is about how the society manages its limited resources. Firms: what to produce, how much to produce, hiring workers, etc. Individuals: what to purchase, how much to save, how many hours to work, etc. To get one thing, we usually have to give up something else. Society always faces a tradeoff between efficiency (getting the most out of resources) & equity (fairness of economic allocation/prosperity) The cost of something is what you give up to get it. Opportunity cost: what you give up to obtain something: time/money to acquire assets. Rational people: someone always try to do their best to achieve their objectives. In economics, we usually assume that firms" objective is to maximize its profit & consumers" objective is to achieve the highest level of satisfaction. Marginal changes: small incremental adjustments to an existing situation or plan. Rational people make decisions by comparing marginal benefits & marginal costs.

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