ECN 104 Lecture Notes - Lecture 7: Economic Surplus, Demand Curve

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The equilibrium of supply and demand in a market maximizes the total benefits received by buyers and sellers. Welfare economics: the study of how allocation of resources affects economic well-being. Co(cid:374)su(cid:373)er surplus: a (cid:271)uyer"s (cid:449)illi(cid:374)g(cid:374)ess to pay (cid:373)i(cid:374)us the a(cid:373)ou(cid:374)t the (cid:271)uyer a(cid:272)tually pays. Willingness to pay: the maximum amount that a buyer will pay for a good. Using the demand curve to measure consumer surplus. Consumer surplus is closely related to the demand curve for a product. Be(cid:272)ause the de(cid:373)a(cid:374)d (cid:272)ur(cid:448)e refle(cid:272)ts (cid:271)uyers" (cid:449)illi(cid:374)g(cid:374)ess to pay, it (cid:272)a(cid:374) also (cid:271)e used to (cid:373)easure (cid:272)o(cid:374)su(cid:373)er surplus. The area below the demand curve and above the price measures the consumer surplus in a market. The difference betwee(cid:374) this (cid:449)illi(cid:374)g(cid:374)ess to pay a(cid:374)d the (cid:373)arket pri(cid:272)e is ea(cid:272)h (cid:271)uyer"s (cid:272)o(cid:374)su(cid:373)er surplus. Thus, the total area below the demand curve and above the price is the sum of the consumer surplus of all buyers in the market for a good or service.

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