ECN 104 Lecture Notes - Lecture 5: Midpoint Method, Demand Curve, Standard-Definition Television

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23 Nov 2016
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D efining and meas uring elas ticity . T he price elas ticity of demand is a meas ure of s ens itivity of the quantity demand to price chang es. % change in quantity demanded = change in quantity demanded x 100. % change in price = change in price x 100. Price elasticity of demand = % change in quantity demanded. When price rises to per vaccination, world quantity demanded falls to 9. 9 million vaccinations per year (point b) Calculating the price elasticity of demand (9. 9 10) % change in quantity demanded = -0. 1 million vaccinations x 100 = -1% % change in price = x 100 = 5% (21-21) Price elasticity of demand = 1% = 0. 2. Problem with standard definition of price elasticity: elasticity from a to b is different than elasticity from b to a. Solution: the midpoint method is a technique for calculating the percentage changes in prices or quantities.

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