ECN 104 Lecture Notes - Lecture 6: Loss Aversion, Opportunity Cost, Margina

31 views6 pages

Document Summary

In a short period of time, the marginal utility derived from successive units of a given product will decline. This is known as diminishing marginal utility: gains in satisfaction decline as additional units are consumed, terminology. Utility is want-satisfying power: total utility and marginal utility. Extra satisfaction from consuming one more unit: example (time matter) Newspaper vending machines normal allow one to take multiple papers; because the marginal utility if the second paper is often zero, and it has little "shelf life" Marginal utility and demand: diminishing marginal utility provides a simple rationale for the law of demand. Since successive units of a good yield smaller and smaller amounts of marginal utility. The consumer will buy additional units of a small product only if its price falls. The theory of consumer choice: a typical consumer faces. Consumers are assumed to be rational, i. e. they are trying to get the most value for their money.

Get access

Grade+
$40 USD/m
Billed monthly
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
10 Verified Answers
Class+
$30 USD/m
Billed monthly
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
7 Verified Answers

Related Documents

Related Questions