ECN 104 Lecture Notes - Lecture 3: Demand Curve, Opportunity Cost, Economic Surplus

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Supply and demand model is also a model of how much consumers and producers gain from participating in that market. (not just competitive market) 4. 1 consumer surplus and the demand curve de(cid:373)a(cid:374)d (cid:272)u(cid:396)(cid:448)e is de(cid:396)i(cid:448)ed f(cid:396)o(cid:373) (cid:271)uye(cid:396)s" tastes o(cid:396) preferences and that those same preferences also determine how much they gain from the opportunity to buy used books. Willingness to pay - the maximum price a consumer is prepared to pay for a good. A(cid:374) i(cid:374)di(cid:448)idual (cid:449)o(cid:374)"t (cid:271)uy the good if it (cid:272)osts (cid:373)o(cid:396)e tha(cid:374) this amount but will be eager to do so if it (cid:272)osts less. If the p(cid:396)i(cid:272)e is just e(cid:395)ual to a(cid:374) i(cid:374)di(cid:448)idual"s (cid:449)illi(cid:374)g(cid:374)ess to pay, he o(cid:396) she is indifferent to buying or not buying. Individual consumer surplus - the net gain to an individual buyer from the purchase of a good. Total consumer surplus - the sum of the individual consumer surpluses of all the buyers of a good in a market.

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