ECN 104 Lecture Notes - Lecture 8: Marginal Utility, Budget Constraint, Demand Curve

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13 Oct 2016
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Introductory to microeconomics- week 8 (consumer choice and utility maximization) Answer: usually not, different consumer will have different preference. The benefit or satisfaction from the consumption of goods and services. Marginal utility: extra satisfaction from consuming one more unit. Total utility depends on the level of consumption. More consumption generally gives more total utility (up to certain limit) Marginal utility is usually positive, but it diminishes as the quantity consumed increases. Gains in satisfaction decline as additional units are consumed. Marginal utility falls rapidly for each successive unit. It will take a considerable drop in price to cause an increase in quantity demanded. So the quantity demanded and price are inversely related, that is, demand curve is downward-slopping. A consumer exhibits rational behaviour when he/she wants to get the most out of his/her money. To maximize the total utility from the goods/services consumed. They know the marginal utility form successive units of various products.

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