EID 100 Lecture Notes - Lecture 6: Web 2.0, Podcast, Self-Publishing
24 May 2018
School
Department
Course
Professor
1
The Big Trade: Access for Eyeballs Sept 6, 2016
Textbook: Interlop
Midterm & Final (20% of Final Mark)
- 40 Multiple Choice questions
- 2 Long answer questions
Daily Activities (25% of Final Mark)
- Blogging Platform: Your choice
Participation
- Create 2 questions & answer 2 questions
Weekly Modules
- 10 blog posts (weekly)
What is the great divide?
The gap between regions that have access to modern information and communications technology and those that
don’t
Examples include PC, internet, smartphones etc.
THE WEB VERSION 1.0 (circa 1996)
- Was only one way (everything was manual)
- Could only be used by specialists
- Manually submit and manually post
- Static html pages that displayed text, video links, pictures
WEB VERSION 2.0
- Became two way
- Ability to publish without specialized skills
- Ie. Blogging, microblogging, post video, podcasting
WEB VERSION 3.0
- Self-creation
- Artificial intelligence – mine human behaviour to sell you ads
- Ubiquitous – information is available anytime and on any device
- Measured by user engagement
find more resources at oneclass.com
find more resources at oneclass.com
