CRI 800 Lecture Notes - Lecture 9: Ideo, David Chase, Image Sharing
21 Mar 2017
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Pitch vs value proposition: story = value proposition (includes benefits/differentiation/resonance, pitch should always include passion; include manifesto/the why, when does the pitch and story change, every time depends on the customer/buyer, different tone, leave out details or add details. Customer insights: job they are/need doing, their problem = your opportunity. Osterwalder: the sociologist and the skateboarders, photo sharing in broader context for mobile company, possible outcomes, view the bmc through customer"s eyes, empathy/deeper understanding. Why do you think about the customer"s perspective: designing a bmc (innovation, evaluating the bmc, executing the bmc, reevaluating the bmc. Unmet needs (customers) in music after the ipod. Ideo: proactive = action verbs, people creating value through the implementation of new ideas. Cri 800 week 9: profit or innovation record, profit can be short sighted but consistent innovation will allow you to build your company and come up with new business models. Serial innovation and innovators: google, apple, 3m, pixar/disney, unmet customer needs.
