CRI 630 Lecture Notes - Lecture 4: Super Bowl Li, Ridley Scott, Queensboro Corporation

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 630
• Professor: Victoria Laurence

Document Summary

First electronic medium, paved the way for tv, web. Broadcasters sold pockets of time to ad agencies. Product placement and buzz: wilson, of cial ball of the super bowl. A new ball is used for each play: ashley madison. com tried to advertise during the game, but it was banned. The publicity from the ban drove an increase in business to the controversial site. Copy : audi america is committed to equal pay for equal work . Kia ad for niro: funnny, good use of celebrity endorsement. The kardashian social appeal: luxury, accessibility, feel like you know them as whole lives documented on social media and tv, sense of family, sisterly love, they seem like humans (well,sort of) Kim"s sphere of in uence : 86. 6 million followers on instagram. Impression: social media allows advertisers to have conversation or engagement with consumers, engagements are valuable because there is an interaction, and the consumer is active, impressions or views are more passive.