CRI 400 Lecture Notes - Lecture 5: Upcycling, H&M, Design Thinking
5 Apr 2017
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Document Summary
Smart: missing elements that would make it smart. What is motivating the customer at a particular moment. A human centred approach to solving problems, creating new products and services & discovering new opportunities. Design thinking used to be product centred now its being used in the design of services as well, including education, policy, business services, creative campaigns etc. Most popularized by international design and consultancy firm ideo founded in silicon valley in 1991 (existed prior, different name) Human is at the core of the dt process. All problems (no matter the size) are solvable. Fundamental dt principle: people who face those problems everyday hold the key to the answer to those problems (customer, users, etc. ) Dt assumers that thinking like a designer (designing with a problem in a mind) can transform the way organizations develop products, services, processes, and strategies) Be able to build networks, key strength that allows you to do dt, key competency.
