CRI 100 Lecture Notes - Lecture 9: Sid Lee, Trash-Talk
9 Nov 2016
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Document Summary
The world of communication has drastically changed over the last decade. There used to be a simple formula to communicate. Captive audience has disappeared, the only thing that"s left is sports media. Educate the audience in order to connect. Found a way to communicate and captivate the audience. All the news outlets that predicted hilary was wrong. Today the reality is trash talking (using curse words) generates connection and brings. It is the end of established experts who influenced the mind of the people attention to trump. Two founders had no degrees, experience, clients. Fast forward 20 years, they are one of the leading advertising agencies with several locations around the world. Adidas is one of the most coveted companies to work for and sid lee was chosen out of. F*** status quo need to keep reinventing all the other agencies around the world. Sid lee doesn"t like to work with super traditional brands.
