CMN 305 Lecture Notes - Lecture 2: Crisis Communication
18 Feb 2017
School
Department
Course
Professor
Document Summary
Public relations is a strategic communication process that builds mutually beneficial relationships between organization and their publics. There"s the canadian public relations society (cprs) The challenge for a communicator is to cut through the clutter. John marston"s four-step model to influence public opinion (the race model) The industry of the product/service; demographics; consumer habits; how those consumers access information (ie. What platforms they"re on) to find insights, reach, etc. Pitching the idea, or doing the idea. What you"re going to say and when and how you"re going to say it. To measure how campaigns do, to critically look at the success rate of something, re-looking at the research piece. No amount of communications can save an organization with substandard performance. Trying to figure out what the org wants to say, and how to say it. Interpret philosophies, policies, programs, practices of management to public.
