CMN 279 Lecture Notes - Lecture 6: Pathos, Active Voice
13 Mar 2017
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Cmn279 class 6 notes: direct message, subject line: be precise, tighten the opening, active voice, simple sentences, concise: eliminate cliches, purpose: not just what needs saying, but how. Form: use lists for details, instructions: tone: audience action and reaction. In the shape of a triangle (appeals rest on all three: pathos - emotion, ethos - credibility. Logos concerns the logic or facts of an argument: builds on reason and uses rational argumentative points to win favour, examples: Logos comes in the form of facts, statistics, numbers, logical reasoning, and truth: your company has ordered three software packages, but you have not paid for any of them. Thus, payment is due immediately: prices have increased by 8% since december; therefore, it would be wise to buy now before prices rise any further. Six out of ten offices have a security guard patrolling the premise at night: appealing to ethos.
