CMN 279 Lecture Notes - Lecture 7: Pathos, Internal Consistency

• School: Ryerson University
• Department: Communication
• Course: CMN 279
• Professor: Abdolreza Roshandel

Document Summary

Pro(cid:272)ess of i(cid:374)flue(cid:374)(cid:272)i(cid:374)g/(cid:272)ha(cid:374)gi(cid:374)g audie(cid:374)(cid:272)e"s opi(cid:374)io(cid:374)s, attitudes, (cid:271)eliefs, a(cid:374)d (cid:271)ehaviours. Writing persuasively serves to get people to act the way you want them to. Make your audience want to fill your request. Based on this examine: design and layout and use a positive, accurate tone. Messages need to address the hierarchy of needs to convince someone that your message is important. Look at the audience and from their determine what need you should cater to. How to deal with objections: present idea as a win-win proposition or acknowledge drawbacks but emphasize positive results. Short term pain for long term gain but advantages outweigh disadvantages. Aristotle: greek philosopher plato"s stude(cid:374)t, ale(cid:454)a(cid:374)der"s tea(cid:272)her. His works: physics, biology, zoology, metaphysics, logic, ethics, aesthetics, poetry, theater, music, rhetoric, linguistics, politics, and government. Creator of western philosophy and specifically, rhetoric. Rhetoric: skill of using language in speech that influences/persuades or entertains people. Make sure your reason and logic of reason is clear.