CMN 279 Lecture 4: CMN279 - Class 4 Notes
13 Feb 2017
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Assessments or appraisals: purpose of negative messages. Communicate negative information as clearly and as neutrally as possible. Empathize with the reader as much as necessary (without being overly sympathetic. Communicate unambiguously (for legal and ethical reasons) with a goal to minimize potential response(s) Unfavourable news should be written with clear strategy in mind. Unambiguous, complete, concise, and considerate summary of the news. Demonstrate the logic or fairness underlying the news. Minimize repetition, including negotiation or repeated communication: secondary goals. Use caution (tone, word choice) for legal reasons. When the reader is known (prefers directness) When the bad news is already expected. When the relationship and/or news is less personal. A clear, concise, carefully-worded phrasing on the news, stated only once. Provide a reasonable explanation that readers are highly likely to accept. Offer an alternative if realistically possible (or legally necessary) When the news is likely to be taken personally, emotionally.
