CMN 215 Lecture Notes - Lecture 5: Media Consumption, Cultural Studies, Neoliberalism
26 Oct 2017
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No page number if rephrased content then only in-text reference. (gasher, skimmer, & lorimer, 2016) Word count does not include direct quote, and in text reference. With the printing press, the act of communication between the originator of a message and its recipient(s) became increasingly mediated. Digitization and media convergence have been used to break down the distance between media production and consumption. Audience fragmentation presents a serious challenge to broadcasters, as it leads to a lowering of the advertising rates they can charge. Audience interpretations of media content are derived from the following factors: The social background or history of the audience member. The social situation, or context, within which the media consumption is taking place. The point of analyzing media audience relations, however, is not to predict audience behavior but to understand it predict audience behavior but to understand it. Built on the idea that media could inject ideas into people"s heads.
