BUS 800 Lecture Notes - Lecture 2: Chipotle, Pest Analysis, Panera Bread
Document Summary
If the food items is approved by the food and drug administration and meets its requirements. benefits outweigh the risks associated with it) Economic: an increase in prices due to inflation and scarcity in meat and produce will increase the price of food items in chipotle, which might cause customers to purchase elsewhere. Scarcity and high prices in organic foods may cause chipotle to serve conventional meat to customers which may increase prices and lose customers. Social: customers have become more health conscious about what they eat, which this industry is focused on providing. It is a benefit for restaurants such as chipotle as it provides healthier and and high quality food. Technology: apps for ordering food, drive thru lines, kiosks. Ecological: this industry is more pushed towards products that are organically grown, with no use of pesticides and meats that are not enhanced by hormones. Customers are giving more attention to companies who are more environmentally friendly.
