BSM 100 Lecture Notes - Lecture 1: Jeff Bezos, Social Environment, Jack Trout
18 Sep 2018
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Document Summary
Steve jobs apple (spoke well, dream/vision of the future) Oprah winfrey (vision of the future, making something of her own opinion) Martha stewart (first self-made billionaire in north america, has done more after prison)6. Identified our own needs before we are able to identify them. Changed the ways people interact (for better or for worse) Creates innovations for business that comes from societal need. Businesses have teams to determine what the people want before the people know they want it (how to stay ahead in competition in the market) Competition drives the market forward and causes the society to move forward as a whole (revolutionizes) Research is constant to keep the company moving forward. Front line: the people who are talking to the public / communicating with society (the middle ground between the company and the consumers. Demographics: how you look (age, sex, religion) measurable characteristics of the public.
