BLG 678 Lecture Notes - Lecture 4: Reductionism, Safe Sex, Condom
2 Apr 2013
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Consonants: i believe safer sex is important, and i always use condoms . Festinger argues this is done in the mind; regaining homeostatic equilibrium of feeling good by changing behaviour (e. g. i"m going to start using condoms). Another way is to reduce the importance of one of the elements causing the conflict (dissonance). One other way is by adding another element to reduce dissonance: festinger claims that we are dissonance reducing machines. When an apocalypse doesn"t happen, the cult leader usually will reason to reduce dissonance: an experiment with asking people to lie and were given a money incentive. Festinger expected those paid the would lie the most, however, it was the opposite (cognitive dissonance theory). Some women read words sexual in nature but more clinical (mild iniation) and some women read words that were erotic nature (severe initiation).
