ACS 106 Lecture Notes - Lecture 7: Platypus, George Lakoff, Semantic Change
1 Feb 2017
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Gate c22 poem a poem about metaphors. Metaphors: thinking of one thing in terms of another, or thinking of two things in term of each other. Metaphors make you see things in a new way. Involves emotion, reason, intuition, imagination, discourse, syntax, morphology. But something can be bitter-sweet (dark chocolate) 1) to eat the bitter = to suffer hardship (in chinese) 2) to have sweet honey = we have fond memories. The more concrete of the two = source domain, the more abstract is the target domain. Hardship is bitter, happiness is sweet (english translation) Implied conceptual analogy: emotion is taste, or better, emotional state is a gustatory experience. When talking about something concrete or abstract, the same mri reactions occur. She grasped the apple he grasped the theory = the same mri reaction. We continue to think in concrete terms even when we think of abstractions.
