ACS 100 Lecture Notes - Lecture 1: Marshall Mcluhan, George Orwell

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Things we"re blinded to because we"re so familiar with them (i. e, the nose on our face, we hardly acknowledge it) Elements of experience which are continually present, they cannot excite our attention. Catfish swimming up stream, minnows swimming downstream, minnows = nervous, move away hoping catfish would not see them. Catfish gets parallel with minnows and says how"s the water, boys . The minnows, scared, say, fine and continue upstream, relieved. They go back to the middle of the stream and they look at each other and say what the heck is water . If you have an ideology you have a belief (may be harmless, dangerous, etc. ) Belief and doubt have a strange relationship because often times we try to work the system. We tend to believe things = comfortability, we go undeterred until something makes us doubt. Ex. white males have the ideology that they are dominant because their path has been paved.

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