SOCY 273 Lecture Notes - Lecture 16: Social Proof
21 Mar 2016
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As a rule, we most prefer to say yes to the requests of people we know and like (cialdini 2001: 144) Attraction and relationships: similarity (study by borne) people are more likely to return surveys if the person who sent the survey have the same names, compliments (drachman et al. 1978) men in north carolina people who gave a lot of compliments were liked more. Attractiveness: people who we consider attractive tend to experience social advantage halo effect idea that if somebody is attractive we are more likely to attribute positive characteristics (kind, intelligent), e. g. Candidates who were rated attractive received more votes than candidates who were seen as unattractive: e. g. People who are attractive see more favorable outcomes in court than unattractive people. A bunch of boys went to summer camps and divided into two group and we kept separately.
