SOCY 273 Lecture Notes - Lecture 5: Assortative Mating, Cognitive Dissonance
9 Feb 2016
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Similarity: attracted to those percieved as similar to us, partners tend to be similar, balance theory. Heider 1958 - emphasis on cognitive consistency, when attitudes match we like that person desire for cognitive consistency means if we have motivation to achieve a state of balance. Byrne (1971) - law of attracton similar attitudes to someone we will be motivated to like that person considers the totality of attitudes. Janes and colleagues (2004) - significant matching between people with the same surname initials priors to marriage significant correlation symbols that remind us of ourselves that trigger feelings of comfort egotistical preferences for others resembling self generalizability. Real life implications research on survey response rates > more surveys were returned when signed by people with a similar name. The idea of market value only works if everyone important evolutionary theory - assortative mating assigns the same value to the same characteristics researchers rated male and female photos on.
