PSYC 342 Lecture Notes - Lecture 1: Social Influence
15 Oct 2017
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Social influence - the ways in which people exert influence on the behaviours, beliefs feelings, and attitudes of others. The tendency to change perceptions, opinions, and behaviours in ways that are consistent with group norms (passive/internal or external) Example: lining up for bus: observe people around you and then follow what they"re doing (group norms) A passive form of influence: compliance. Changes in behaviour that are elicited by direct requests (active/external) Changes in behaviour that are produced by the commands of an authority figure (active/external) The milgram"s study: persuasion (more researches done on this one) An active attempt by a person, usually through some form of communication, to change another person"s attitude (active/internal) Cialdini assumption of nondeliberative social influence: people become more and more vulnerable under the social influence. Example: langer, blank & chanowitz(1978) -> photocopying at. Harvard: reasoning increases the percentage of compliance (regardless what the reason is or the quality of the reason)
