FILM 240 Lecture 3: Sep 16 Overview
25 Mar 2016
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A campaign to atract people and refresh the mind, through the view of millennial. They sell images and scenes desirable to pop-culture young people. Hard to market vodka you either buy for price or fame. Us arisic types like it, but other type of people probably wouldn"t be into it. You can"t show people actually drinking in an alcohol commercial. Zero guarantee on how things will be received or rejected. Course outline highlights this course can be taken from anywhere. Moodle contains reading list, which consists of aricles. It changes really fast so no memorizaion is super necessary. Midterm october 28 open book delivered via moodle 40% 20 points of inal grade is online paricipaion. We must be visually literate and have visual grammar. The news media picks up on these trends. Images which grab us get us hooked on the story. 2 sets of 2 postcards shared in moodle postcard forum + quesionnaire 20% of final grade.
