FILM 240 Lecture Notes - Lecture 9: Narrowcasting, Branded Content, Tivo
9 Dec 2015
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Document Summary
Average home, tv provides background noise and information stream (cid:1) Media that we turn on and walk away from. Replace tv every 5-7 years sales stopped in 2011: growth in sales should be in 2017. People have less need to own television. How do device producers try and get us to buy more: technological innovation, 3d, connected tv. People who use connected tv are more highly educated. These people influence their friends purchasing decisions. People want tv to be smart, to make reccomendations for us. People see tv as a social activity: increasing screen size, integrating tv with social media innovation. People don"t need tv and internet together, not. Sponsored research -> they develop research that support their products (cid:1) Demogrpahics: some people can consume tv online, other demographics haven"t reached the tipping point of smart tv and internet tv, still tied to traditional subscriptions. Or is it the same: shift to streaming television programming online.
