FILM 240 Lecture Notes - Lecture 4: Public Service Announcement, P.O.D., Press Release
4 Dec 2013
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Both internal employees union stockholder and external public = consumers, government. Twitter just came up with ipo press release through twitter. Instead of putting out press release get covered through public service announcement. Coca cola - embeddable videos, contact information, high res photos. Gm - press only, quotes you can cut and copy, quotable audio pieces. Advertising publicity that you pay for: display or broadcast ads. Newsletter: pay per click search ads. Looks like content but its advertisment: sponsorships. Social media pages: leafing, they can block you out easily. Earned media that a brand influences but does not control involves shared media. Shared media is like putting something on facebook, which means social networking. The most recognizable is the one from our childhood target market. A brand is not just: a trademark, logo, spokesman, trade character, message, advertisement. The pretty good problem: you walk into future shop to buy a computer, and they all look pretty good.
