FILM 240 Lecture Notes - Lecture 5: Playboy Tv, Liquor Control Board Of Ontario, Disintermediation
28 Nov 2012
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Tabloid magazines are the most bought magazines. General interest magazines and cultural conversations (the kind of magazine in waiting rooms because there will be something for everyone in it ie. reader"s digest) Subscriptions don"t necessarily count for the readership because magazines are passed hand to hand through pass-along readership. Aarp (american association for retired persons) is the most circulated in. Point-of-purchase titles (magazines that you buy and aren"t a part of some other deal, etc in grocery stores) Magalogues (sponsored magazines, custom publication that"s more like a catalogue but it has other value in it like food & drink from lcbo) Investigative journalism with more than just a report but an analytical approach. Target audience is rich older people that"s the people who read it. It"s more important to be first than right; same content as news magazines but from a different perspective. Sex + numerology (100 sex tips, etc) Sexualization of celebrities (britney spears then, miley cyrus now)
