FILM 226 Lecture : Film 226 - Feb 29
5 Mar 2012
School
Department
Course
Professor
Document Summary
Mad men uninventing the 1960s in order to have print media, we needed to know how to print thing just like television commercials had to be created by tv. People also have to have a disposable income to buy access to public television. Advertising is framed in two distinct times and modern advertising is considered more scientific. using logic and reason to sell things to people, earlier advertising didn"t really have this. Even before the invention of advertising on tv, people were still buying things. Creates customer awareness - let"s people know a new product. A way for companies to compete and differentiate themselves as to why theyre different and better. a case could be made that advertising must be used to have business when products are so similar. Advertising is saying what"s okay but creating what"s okay. Advertising is involved in the cultural process of telling you who you should be.
