COMM 200 Lecture Notes - Lecture 7: North South Mrt Line, Departmentalization, Team Dynamics

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Relates to the formal framework around which tasks are organized and responsibilities allocated within an organization. We need to determine the best structural approach to meet requirements of consumers (how we interact, which framework we should use, etc. ) Design and development of structure is dynamic, therefore requiring constant monitoring. Structure is about driving efficiency and effectiveness that should be superior to the competition. Efficient structures will reflect the best framework for a company at a given point in time. Functional structure: organizes around departments (marketing, hr, manufacturing, finance, etc. ) Gm has very important job, everyone reports to him. Each unit is focused on each specific type of customer. More concentrated and specialized on products and services applicable to each customer base. Divisional structure: structure around product lines, organizes around divisions (health and medical, small appliances, etc. ) Geographic structure: organizes geographically, this may be the result of moving from national to international player.

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