COMM 131 Lecture Notes - Lecture 8: Laundry Detergent, Microbrewery, Profit Margin
Document Summary
Market share (understanding where we are compared to our competitors) Price chains (looking at the profit distribution across each member of our production) Market share is the percent of the total market (expressed in units or dollars) that your brand or product controls. Not all brands in a segment are sold at the same price, therefore the answer to these two market share calculations will differ (unit vs. $) The first step for accurate market share calculation is to estimate the size of the target market. Going from the top level down to the bottom through a series of calculations. Suppose we want to know our market share of the price sensitive segment of the liquid laundry detergent market in toronto. Suppose we know that our brand has k in sales and that the total canadian market of all laundry detergent is . 5m. __________= 18. 5: types of costs and margins.
